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POF Case Study: How High to Bid for Top Placement With 728×90 Wide Banners

Posted By ThriveTracker on Jun 11 2012

In POF, 728×90 “Wide Banners” run in the same locations as the smaller 310×110 and 110×80 “Small Ads”. If you have two identically-targeted campaigns, however, the one running Small Ads will get delivered at an earlier session depth than the one running Wide Banners, unless you raise the bid of the wide banners well beyond…