Anatomy of a SubID: 4 Things to Know About Conversion Tracking
Before we began developing the fully-comprehensive campaign management platform, we had to become well-versed with the intricacies of subIDs and the weight they hold in tracking. At the same time, while subIDs are ubiquitous in internet marketing, it’s become apparent to us that a lot of online marketers don’t quite understand what a subID is…
POF Revamps Ad Guidelines For Higher Quality Advertising
Earlier this week, POF came out with some new and improved ad guidelines. In light of these new changes, I’d like to try to shed some light on the situation and tell you why it’s not all that bad. POF Introduces an Updated Set of Guidelines POF has grown quite a bit in the last…
Increase Performance with Popunders and Exit Pops in POF
Recently, certain landing page restrictions were lifted by the team over at POF. According to POF rep. Ben Louie, now you can include landing pages with exit pops, popunders, and email captures. This is great news for all of those landing page enthusiasts out there. For those of you who are not familiar with these…
Social Ad Ninja: A New Competitive Research Tool for Facebook
Note: iPyxel did not receive monetary compensation for writing this review. It’s purely our own opinion. Recently we were introduced to a new competitive research tool for Facebook called Social Ad Ninja. We’ve been using this tool for a little while now and figured it was time to share our findings with a brief review….
1 Simple Way to Create Custom Players for High-Converting Promotional Videos
Finally there’s a way to quickly and easily place custom video players into your web pages. But first, lets quickly discuss some of the more conventional methods. Youtube, Vimeo, etc… Many individuals typically upload a video on YouTube and then place that YouTube video on their page. However, when using an external video site like YouTube or…