In Part 1 of this two-part post, I gave you some examples of performance metrics you should look for when determining whether or not a campaign can become profitable. Part 2 will discuss what you can do with that data and how you can optimize your campaigns to their fullest. Key #4: Rule-Based Optimization is…
We frequently get asked by newer performance marketers on how we determine whether or not an ad/angle/campaign is going to perform well on POF. The short answer is, we never know–not until we test it anyway. That’s why we wanted to share with you some key tips on performance metrics in POF to give you…
The best strategy for making any marketing campaign is to only use what works. Sounds great, but how do you figure out what works? In performance marketing, it is incredibly important to split-test creatives, even different elements of your creatives in order to optimize CTR. The only problem is that split-testing ads takes time and…
POF traffic is touted as the easiest/friendliest traffic sources available to performance marketers today, and with their ever expanding targeting options they’re trying to keep it that way. But with all those targeting options, figuring out where to start and what to monitor can be a hassle. To shed some light on this subject, we…
One of the greatest hurdles a lot of performance marketers face with long copy is determining where to position their Call-to-Action (CTA). Should you place it after your headline, by the testimonials, under your value proposition? Luckily, with some coding, we don’t have to worry about choosing one spot. We can create a CTA that…
