Posts by Aziz Kamara

POF Case Study: How Day-Parting Can Affect Your Campaigns

Posted By Aziz Kamara on Mar 2 2014

How often do you day-part with your campaigns? If you’re not familiar with the term, day-parting is a strategy used by many affiliate marketers which involves pausing campaigns during certain days of the week when traffic is expected to click less or produce fewer conversions. This strategy can produce great results, but one major concern…

5 Things You Should Know About Performance Metrics in POF (Part 2)

Posted By Aziz Kamara on Feb 9 2014

In Part 1 of this two-part post, I gave you some examples of performance metrics you should look for when determining whether or not a campaign can become profitable. Part 2 will discuss what you can do with that data and how you can optimize your campaigns to their fullest. Key #4: Rule-Based Optimization is…

5 Things You Should Know About Performance Metrics in POF (Part 1)

Posted By Aziz Kamara on Feb 2 2014

We frequently get asked by newer performance marketers on how we determine whether or not an ad/angle/campaign is going to perform well on POF. The short answer is, we never know–not until we test it anyway. That’s why we wanted to share with you some key tips on performance metrics in POF to give you…

5 Lessons In Performance Metrics for POF Traffic (Infographic)

Posted By Aziz Kamara on Sep 22 2013

POF traffic is touted as the easiest/friendliest traffic sources available to performance marketers today, and with their ever expanding targeting options they’re trying to keep it that way. But with all those targeting options, figuring out where to start and what to monitor can be a hassle. To shed some light on this subject, we…

Conquer Long Copy Landing Pages with Sticky CTAs and Scrollers

Posted By Aziz Kamara on Sep 8 2013

One of the greatest hurdles a lot of performance marketers face with long copy is determining where to position their Call-to-Action (CTA). Should you place it after your headline, by the testimonials, under your value proposition? Luckily, with some coding, we don’t have to worry about choosing one spot. We can create a CTA that…